DRM Labs, Inc.Product: The Voupon Solution
Description: DRM Lab’s patent-pending Voupon Solution uses SMS messaging
to deliver a coupon or Voupon offer to a mobile device. The
Voupon can be electronically added or tagged to the consumer’s
credit card on file with their carrier, providing the most effective,
convenient, and secure method to deliver and redeem electronic
coupons. Voupon Solution includes administrative functionality of
the entire campaign life cycle, including real-time SMS creation
and distribution, multiple opt-in variables, collaborative user filter-ing,
and location-based delivery options.
DEMO says: In recent years, we’ve seen a lot of attempts to deliver coupons
over SMS, but not a lot of incentive for mobile users to accept or
redeem them. DRM Labs puts the pieces together in a system that
works for mobile operators, marketers, and most importantly con-sumers.
Through the company’s patented delivery and redemption
process, operators move customers to automatic payment plans,
consumers get valuable offers that are easy to redeem, and mar-keters
get access to highly targeted lists.
Market Outlook: Projections from The Kelsey Group, Ovum, and Durlacher of
London estimate that wireless advertising revenues will reach
between $16B and $23B by 2005.
Funding: Self-funded to date
Competitors: Fly-Txt, M-Qube, Moffers (SMS Media Group), MobileToWin
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