BellStream Ltd.Product: Blogia
Description: Blogia is an intuitive personal publishing tool on Symbian smart-phones,
compatible with market leading blogging services and
communities. It is a unique combination of instant publishing, edit-ing
and built-in camera support features with a seamless and easy-to-
use interface that offers a rewarding and empowering end-user
experience while not requiring technical skills.
DEMO says: Social media — blogging, syndication, and other social software
— is fundamentally changing the immediacy of information, and it
should be no surprise that bloggers need these tools to be mobile.
Yet so-called mo-blog tools have been limited to posting photos or
short text messages. BellStream changes all that, putting the first
robust blogging tools on a mobile phone. Supporting the major
blog platforms, BellStream’s mo-blogging interface is an outstand-ing
contribution to this rapidly emerging marketplace.
Market Outlook: Through rebranding features, automated remote configuration, and
ease of use, Blogia enables blogging in the mobile marketplace
creating opportunities for operators and service providers. The
average bloggers are teenagers who have been text messaging
for years. Symbian handset sales growth estimated at 10M units
in 2004 and 18M in 2005.
Funding: Initial seed investments in total approximately 450.000 € . The
company has been profitable for the last 2.5 years. The biggest
owners: ~40%, Samuli Koski-Lammi, CEO; ~20%, Mangolia
Ventures Oy (Hannu Turunen, Chairman); ~20%, Ilkka
Hiidenheimo (private investor, deputy member of the board); rest
(~20%) owned by the operative management and two advisors.
Competitors: Photoblogging competitor: Futurice Ltd., Photoblog. Blogia also
competes with SMS/MMS/email scripting solutions and propri-etary
blogging services, such as Newbay Software, Foneblog.
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