F-Origin Ltd.Product: IRIS — The motion control solution
Description: F-Origin enables instinctive end-user experiences in handheld
devices with its patented IRIS motion control solution. IRIS
enables screen-size independent content viewing and auto-ori-entation
of the user interface by just tilting the device. Motion
control solutions based on IRIS are platform independent and
ready for mass production. In the battle between usability vs.
technology, F-Origin wants usability to win and rise above the
complexity of technologies. IRIS is the beginning.
DEMO says: The computational and communications devices of mobile
phones far outstrip the interface in which that technology is
bundled. This, then, is the focus of F-Origin’s engineering: to
combine haptics, motion control, and display management soft-ware
to create not just a better user interface for mobile devices,
but one that is mass-production-ready and easily licensed from its
creator. SmartCover is a major leap forward in smart phone
interface. We can only hope that the mobile phone industry
rises to the benchmark F-Origin has so clearly set.
Market Outlook: Research firm Strategy Analytics says, “User interface has
become the key competitive battleground for portable devices.
Over 300M devices with motion control will be shipping
annually by 2010.” In portable devices, motion control lets
users easily navigate Web pages and screen control options.
Funding: Privately held
Competitors: No direct competitors. Related market leaders include Nokia.
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