Mobot, Inc.Product: Mobot
Description: Mobot combines powerful visual search technology with the phe-nomenal
growth of camera phones to equip consumers with a
fun, compelling, convenient, and safe method of interacting with
consumer brands. Consumers use their camera phone to send a
picture of a visual cue to Mobot, which provides a personalized
response. Mobot is transparent to the medium. This key attribute
means that print ad copy, logos, out-of-home ads, product pack-aging,
T-shirts, etc., need not be altered in any way.
DEMO says: Mobot sits at the intersection of millions of camera phones and
mobile marketing. Taking advantage of complex visual search
algorithms, Mobot lets consumers capture images of advertise-ments
and receive related and appropriate marketing offers sent
to their mobile phones. Mobot is simple for consumers, who
receive only the information they request, and ideal for mar-keters,
who can send highly targeted messages based on the
profile of the consumer. It might just be the first closed-loop print
advertising method that really works.
Market Outlook: Mobot is a new tool for the marketer who needs to deliver meas-urable,
integrated, multi-touch point, marketing campaigns, and
develop deep relationships with customers. The U.S. advertising
industry ($266B in 2004) is shifting dollars at an increasing rate
toward consumer-driven, accountable, and interactive means of
reaching potential customers. (Source: Universal McCann,
Insider's Report, Robert Coen Presentation on Advertising
Expenditures, December 2003)
Funding: Funded by management.
Competitors: There are no known competitors at this time.
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