The MediaTile Company CorporationProduct: MediaCast
Description: The MediaTile Company’s MediaCast System is the world’s first
Cellular Digital Signage solution. The MediaCast System delivers
a breakthrough in digital retail promotions by eliminating the num-ber
one barrier to market adoption: in-store network infrastructure
and maintenance. Retailers can realize a 40% savings in digital
signage deployments, or $8M in the first year on a 2,000-store
installation. MediaTile’s patent pending technology eliminates
infrastructure by integrating cellular data services, Web-based
content management, and industry-standard displays.
DEMO says: Some may find The MediaTile Company an odd pick for
DEMOmobile. It is, after all, digital signage for point of sale,
which on the face of it is not particularly mobile. Don’t let the sta-tionary
sign fool you. Behind these digital displays is a unique
management architecture that rides high on the wireless cellular
infrastructure. It is a beautiful design and a rich opportunity. Some
$17B is spent on POS promotions in retail outlets, and digital sig-nage
boosts sales by 30% or more. By managing promotional
messaging efficiently, digital POS marketing can be even more
cost-effective.
Market Outlook: According to internal research, the total available U.S. market
for digital signage is in excess of $4B, based on an average of
six screens per store across the leading 1,600 retail chains or
420,000 stores. Digital signage is growing at 50% CAGR
(CAP Ventures) with $1 billion spent in 2003 (NAIC).
Funding: $270,000 early-stage private funding.
Competitors: None to date in cellular-based promotional delivery services that
support zero-based IT infrastructure. Current competitors are infra-structure-
based networked digital signage service and product
providers that support in-store Ethernet, Wi-Fi, and/or Bluetooth,
requiring video servers, DSL, or other dedicated Internet connections.
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