AliphProduct: Jawbone
Description: Jawbone is a revolutionary new headset for mobile phones,
designed to perform at a radically higher level to overcome the
challenges of a noisy environment. Jawbone combines advanced
technology with breakthrough product design to deliver greater
performance, comfort and style for an exceptional user experience
that far exceeds anything on the market today. Jawbone’s sophisti-cated
proprietary technology delivers dramatic results in audio
quality:
· Enhances incoming audio
· Increases intelligibility
· Subtracts background noise.
DEMO says: It would be a mistake to simply dismiss Aliph’s Jawbone as a high-fashion
alternative in the mobile headset market. The company
takes a new approach to noise-cancellation and in so doing distin-guishes
itself as an outstanding newcomer to the after-market
mobile headset market.
Market Outlook: The replacement cycles for headsets is faster than for mobile
phones. And with mobile minutes quickly replacing landline use,
voice quality is becoming a key wireless market requirement. To
date, carriers have concentrated on improving network quality and
paid little attention to audio quality — where Aliph is poised for
technology leadership.
Funding: $7.6M raised to date, $4M led by Mayfield in first institutional
round.
Competitors: Plantronics, Jabra, Logitech
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