Synaptics, Inc.Product: MobileTouch
Description: Synaptics’ MobileTouch is a complete navigation and input solu-tion
for mobile phones. Using proven capacitive technology,
MobileTouch provides quick and easy access to content and
services through intuitive gestures for scrolling, selection, and
user input. By simplifying the user interface, MobileTouch encour-ages
the access and use of mobile services, which is critical for
increasing ARPU. MobileTouch is fully customizable to suit a vari-ety
of form factors and provides the flexibility to create a unique
and differentiating user interface.
DEMO says: As mobile devices of all types take more and different shapes,
as they get smaller while becoming more feature-rich, device
manufacturers are left to struggle with usability trade-offs. Amid
these trade-offs, and in a marketplace where data is king, how
can device manufacturers make data experiences become more
intuitive to drive more use and more revenue? That’s the question
Synaptics addresses in a range of solid-state user interface com-ponents.
Building on its strength in the laptop market and its suc-cess
in the Apple iPod, Synaptics’ newest capacitive sensing
device foretells breakthroughs in mobile device interface design
improvements.
Market Outlook: The consensus industry forecast indicates that the mobile phone
market is expected to be 600M units in 2004. Synaptics tech-nology
is designed to simplify the user interface in mid-tier and
high-end phones in this market.
Funding: Synaptics is a public company that can be found on the NAS-DAQ
under the ticker symbol SYNA.
Competitors: Synaptics’ MobileTouch is a new interface solution, so our pri-mary
competition are incumbent solutions such as mechanical
switches and buttons.
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| Synaptics, Inc.
2381 Bering Drive
San Jose, CA 95131
United States of America
Main phone:
+1 (408) 434-0110
SHOW CONTACT
Mandi Mena
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