Plantronics, Inc.Product: Plantronics Next-Generation Wireless Headset
Description: Plantronics is bringing “whenever, wherever” wireless voice com-munications
to the mobile professional. Imagine the ability to
keep in contact whether in the office or on the go, doing it
seamlessly with only one headset. With more workers on the
move, the ability to stay connected — by mobile or office
phone, PDA or laptop — is paramount. Plantronics’ next-genera-tion
headset builds on the strengths of its wireless office and
Bluetooth portfolio to deliver much-needed wireless freedom.
DEMO says: Plantronics continues to lead the market for headsets for mobile
telephony. The company understands that technology and style
must blend to create a comfortable, quality communications
experience for the mobile professional. By innovating in both
design and technology, Plantronics consistently delivers high-value
offerings.
Market Outlook: According to IDC, mobile device and services sales will
increase 18% to 20% annually through 2007, three times the
rate of the computer and communications market. IDC also says
40% of workers now travel for business and expects that number
to rise to more than 60% by the end of 2006.
Funding: Plantronics (NYSE: PLT) became a publicly traded company in
1994.
Competitors: GN Netcom
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