Digimarc CorporationProduct: Digimarc Mobile
Description: Digimarc Mobile leverages the popularity of camera phones
to substantially change the dynamics of mobile commerce.
For
consumers, Digimarc Mobile brings compelling content to the
handset through the simple and highly popular one-click
action of snapping photos. Operators now can offer a better
user experience, increase data usage and deliver differentiat-ed
services in addition to increasingly interactive content that
is visually superior to current methods such as bar codes and
short codes.
DEMO says: The proliferation of camera phones begs for compelling appli-cations.
Digimarc leverages its deep experience in digital
watermarking to create a platform that enables such applica-tions.
The company’s Mobile Initiative puts a unique ID into
images that, when captured by mobile phone, triggers
actions, such as the delivery of commerce offers or com-pelling
digital content to the mobile user. Digimarc has some
early partnerships that should prove very interesting.
Market Outlook: Digimarc works with regional partners to provide mobile users
with immediate access to digital entertainment, location-based
content, and commercial transactions. This solution
takes advantage of the growing adoption of camera phones,
new usage models and applications, and increasing numbers
of wireless subscribers and bandwidth.
Funding: Digimarc is a publicly held company (NASDAQ: DMRC).
The company estimates 2004 revenue in the range of $94M
to $97M. The company has nearly $70M in cash and no
debt.
Competitors: Competitive technologies include machine-readable bar
codes and short codes.
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